Choosing a home builder is one of the most important decisions you will make when planning a custom home or home improvement project. While there are many reliable professionals out there, not every contractor lives up to the standards you deserve. To avoid costly mistakes or delays, here are 5 red flags to watch for when hiring a home builder:
1. Vague Pricing or No Written Estimate
A major red flag is when a contractor cannot provide a detailed, itemized quote. A reputable contractor will clearly outline costs to help you make an informed decision and avoid hidden fees.

2. Poor Communication
Unreturned calls, vague answers, or long response times are common warning signs of an unreliable contractor. Clear communication is key to a successful construction project.

3. No Portfolio or References
A trustworthy contractor should be proud to show past work. Ask to see photos, plans, or testimonials. Lack of proof may indicate poor experience or poor workmanship.

4. Pushy Sales Tactics
Beware of anyone pressuring you to sign quickly. A reputable builder will take time to explain your options and help you feel confident—not rushed.

5. Lack of Licenses or Insurance
A licensed contractor with valid insurance is a must. Working with an unlicensed contractor puts you at risk of code violations and liability. Always verify credentials before signing a contract.
At Roots Builders, we are a custom home builder who believes in transparency, integrity, and delivering quality work. We know the Utah market and adhere to all building code standards to give you peace of mind.If you are looking to build your dream home or start a new construction project, reach out to our team today. We are here to make sure your project is built with trust and excellence from the ground up.